Favorite Pop Music video- Tori Kelly 'Should've been us'
Victoria Loren "Tori" Kelly is an American singer, songwriter and record producer. "Should've Been Us" is a song recorded and written by Tori Kelly for her debut studio album 'Unbreakable Smile', which released in 2015. The song peaked at number 51 on the Billboard Hot 100, becoming Tori Kelly's highest charting single in the United States. The song also received a RIAA (Recording Industry Association of America) ‘gold’ certification selling 500,000 copies worldwide.
This
is my favourite pop music video of 2015, because the style and concept of
it involves a 'mixture' of the different styles of music videos, such as:
performance, artist and dance, along with a range of shot types and camera
angles that have been used to make the music video more interesting, and
definitely caught my attention, in the same way that it did towards her target
audience overall. Also, to be specific, an example of the types of shots used
in this video are, close-up and medium close-up shots of Tori Kelly’s face when
she is shown to be singing the song. The types of camera angles used in this
song are, ‘Low angle’, for example, when Tori Kelly is shown from below when
singing the words “back and forth like a tug of war what’s it all for, do I want
it back”. Additionally, the shot types and camera angles used in this video
have made the overall look of the music video look very engaging and likeable.
Moreover,
this pop song has influences of urban music, and lyrically talks about an
unrequited relationship, where she laments the failed romance and what it could
have been like with her former lover. The song received generally favorable
reviews from music critics, who commended it for being infectious and
relatable. Therefore, because the song itself has a relatable message aimed
towards her target audience, and is ‘catchy’ with a fun and upbeat vibe to it,
instantly making the song successful.
The colours used within the video are
shades of browns, black, blue, green, purple, white, etc. These colours are
bright and vibrant, which make the music video eye-catching and
attention-grabbing, therefore being highly appealing to Tori Kelly’s target audience.
The music video includes footage of Tori Kelly being in different locations,
from her lip-syncing to the song surrounded by an open space parking lot, to
her lip-syncing with graffiti backgrounds behind her and performing at a venue
along with the crowd present behind her. Also, in terms of mise-en-scene, Tori
Kelly’s costumes/outfits remain simple and casual throughout the video, as she
only changes her top 3 times and wears the colours black twice and white once. The
types of props used in this video are: glasses, a mic and paint, etc.
Furthermore,
this music video is energetic, as the beat of the music engages with the
audience/viewer to watch and dance/sing along, since this music video is also
very eye-catching and attractive. Likewise, this music video has also given
me notions and an insight into the types of features/conventions and types
of camerawork that I should involve in my own music video, in order for it to
conform to the expectations of a typical pop music video.
